Essays by Ry Walker
Essays on AI, startups, and software engineering by Ry Walker, founder of Tembo and Astronomer.
| May 6, 2026 | Because I Had To The story of leaving safe jobs and building companies — Differential, Astronomer, and now Tembo — because I had no other choice. |
| May 6, 2026 | Follow No Goose Absolutely Design partner programs prevent enterprise AI companies from building three products when they should have built one. |
| May 6, 2026 | What I Learned Shutting Down OSSRank We built OSSRank to score open source project health beyond GitHub stars. The framework was right; the product wasn't. Here's what I took away. |
| May 5, 2026 | The Long Game in Agent Companies Agent companies are marathons you sprint through. Frameworks commoditize, monetization pins to infrastructure, and proximity to real builders is the moat. |
| May 3, 2026 | From Agent to Platform: Why the GTM Is Services-Shaped There is no winner-take-all platform in agents. The GTM is services-shaped, the harness is commoditized, and coding-agent companies have a narrow window to pivot before the floor falls out. |
| May 2, 2026 | The Design Partner Discipline A formal design partner program is how you avoid building in a vacuum without getting pulled in five directions. Pluck a feather from each passing goose, but never follow one off a cliff. |
| Apr 26, 2026 | Crowded Starting Line, Empty Finish Line The AI coding agent space looks crowded today. The vast majority of entrants will pivot, run out of money, or chase the next shiny thing. The race goes to who keeps running. |
| Apr 25, 2026 | Always Too Early, Never Wrong Serial entrepreneurs show up before the wave forms. Being early looks identical to being wrong — right up until the moment it does not. |
| Feb 10, 2026 | The Tembo Manifesto Why we're building Tembo: AI coding agents should be orchestrated, not operated. The vision for enterprise-grade agent infrastructure. |
| Feb 6, 2026 | Outbound Sales Is Broken (And AI Won't Save It) AI outbound scales noise, not trust. Why cold outreach is saturated in 2025 and how warm, relevant paths still win. |
| Jun 14, 2023 | How to Test a Software Startup Idea A step-by-step framework for testing startup ideas: talk to users, fake the demo, iterate until you know what to build. Don't write code yet. |
| Feb 16, 2023 | The Dual Flywheels of Modern Open Source Commercialization Open source your core, build a SaaS around it ASAP, and keep both flywheels spinning. How to balance community and commercial traction. |
| Jun 8, 2022 | The Fatal Pitch Mistakes (and What Actually Lands) The three mistakes that sink fundable companies — setup-slide death, sanitized corporate-speak, and slide dependency. Plus what actually intrigues investors. |
| Jun 7, 2022 | The Five-Step Pitch Framework A repeatable five-step process for building a seed pitch — bullets, narrative, script, slides, iteration. Words first, slides last. |
| Jun 6, 2022 | The Four Pillars of a Seed-Stage Pitch Every funded seed pitch crystallizes around four elements — product, team, traction, market. Miss any of them and the rest of the deck cannot rescue you. |
| Oct 31, 2017 | How to Succeed in the Data Revolution A self-assessment and prescriptions for becoming data-driven: hire a data scientist, establish a warehouse, and track your Daily ETL Tasks. |
| Oct 31, 2017 | The Quest for a Lead Investor How fundraising really works: you'll get a pile of 'no' and a smaller pile of 'maybe.' Without a potential lead in that maybe pile, you're not ready. |
| Oct 24, 2017 | From Behavioral Analytics to Data Science How Astronomer evolved from USERcycle analytics to a data engineering platform. The organic growth from clickstream to Apache Airflow to Kafka. |
| May 9, 2016 | How to Measure Data-Drivenness Could Daily ETL Tasks be an effective indicator for how data-driven your organization is? A thought experiment inspired by Airbnb's data infrastructure. |
| Jan 27, 2016 | Our Review of AngelPad: "Game Changing" Our journey through AngelPad as the first Midwest team ever accepted. From application to Demo Day, here's what the top-ranked accelerator is really like. |
| Jan 6, 2016 | The Growing Data Opportunity Data silos are a growing problem as SaaS proliferates. How cloud computing, mobile, and machine learning are creating a data revolution. |
| Aug 28, 2015 | Professional Services for an Early Stage SaaS Company Should early-stage SaaS companies do professional services? Advice from Brad Feld, Hiten Shah, and other investors on the product vs. services dilemma. |
| May 25, 2015 | Don't Sleep on User Retention Most startup advice focuses on product and marketing. Retention gets far less airtime—and that's a shame, because it's where most products die. |
| Dec 28, 2014 | Collect Stories of Astonishment Build something astonishing for your early adopters. Measure their amazement across education, setup, and ongoing value—then track your improvement. |