Essays by Ry Walker

Essays on AI, startups, and software engineering by Ry Walker, founder of Tembo and Astronomer.

May 6, 2026Because I Had To

The story of leaving safe jobs and building companies — Differential, Astronomer, and now Tembo — because I had no other choice.

May 6, 2026Follow No Goose Absolutely

Design partner programs prevent enterprise AI companies from building three products when they should have built one.

May 6, 2026What I Learned Shutting Down OSSRank

We built OSSRank to score open source project health beyond GitHub stars. The framework was right; the product wasn't. Here's what I took away.

May 5, 2026The Long Game in Agent Companies

Agent companies are marathons you sprint through. Frameworks commoditize, monetization pins to infrastructure, and proximity to real builders is the moat.

May 3, 2026From Agent to Platform: Why the GTM Is Services-Shaped

There is no winner-take-all platform in agents. The GTM is services-shaped, the harness is commoditized, and coding-agent companies have a narrow window to pivot before the floor falls out.

May 2, 2026The Design Partner Discipline

A formal design partner program is how you avoid building in a vacuum without getting pulled in five directions. Pluck a feather from each passing goose, but never follow one off a cliff.

Apr 26, 2026Crowded Starting Line, Empty Finish Line

The AI coding agent space looks crowded today. The vast majority of entrants will pivot, run out of money, or chase the next shiny thing. The race goes to who keeps running.

Apr 25, 2026Always Too Early, Never Wrong

Serial entrepreneurs show up before the wave forms. Being early looks identical to being wrong — right up until the moment it does not.

Feb 10, 2026The Tembo Manifesto

Why we're building Tembo: AI coding agents should be orchestrated, not operated. The vision for enterprise-grade agent infrastructure.

Feb 6, 2026Outbound Sales Is Broken (And AI Won't Save It)

AI outbound scales noise, not trust. Why cold outreach is saturated in 2025 and how warm, relevant paths still win.

Jun 14, 2023How to Test a Software Startup Idea

A step-by-step framework for testing startup ideas: talk to users, fake the demo, iterate until you know what to build. Don't write code yet.

Feb 16, 2023The Dual Flywheels of Modern Open Source Commercialization

Open source your core, build a SaaS around it ASAP, and keep both flywheels spinning. How to balance community and commercial traction.

Jun 8, 2022The Fatal Pitch Mistakes (and What Actually Lands)

The three mistakes that sink fundable companies — setup-slide death, sanitized corporate-speak, and slide dependency. Plus what actually intrigues investors.

Jun 7, 2022The Five-Step Pitch Framework

A repeatable five-step process for building a seed pitch — bullets, narrative, script, slides, iteration. Words first, slides last.

Jun 6, 2022The Four Pillars of a Seed-Stage Pitch

Every funded seed pitch crystallizes around four elements — product, team, traction, market. Miss any of them and the rest of the deck cannot rescue you.

Oct 31, 2017How to Succeed in the Data Revolution

A self-assessment and prescriptions for becoming data-driven: hire a data scientist, establish a warehouse, and track your Daily ETL Tasks.

Oct 31, 2017The Quest for a Lead Investor

How fundraising really works: you'll get a pile of 'no' and a smaller pile of 'maybe.' Without a potential lead in that maybe pile, you're not ready.

Oct 24, 2017From Behavioral Analytics to Data Science

How Astronomer evolved from USERcycle analytics to a data engineering platform. The organic growth from clickstream to Apache Airflow to Kafka.

May 9, 2016How to Measure Data-Drivenness

Could Daily ETL Tasks be an effective indicator for how data-driven your organization is? A thought experiment inspired by Airbnb's data infrastructure.

Jan 27, 2016Our Review of AngelPad: "Game Changing"

Our journey through AngelPad as the first Midwest team ever accepted. From application to Demo Day, here's what the top-ranked accelerator is really like.

Jan 6, 2016The Growing Data Opportunity

Data silos are a growing problem as SaaS proliferates. How cloud computing, mobile, and machine learning are creating a data revolution.

Aug 28, 2015Professional Services for an Early Stage SaaS Company

Should early-stage SaaS companies do professional services? Advice from Brad Feld, Hiten Shah, and other investors on the product vs. services dilemma.

May 25, 2015Don't Sleep on User Retention

Most startup advice focuses on product and marketing. Retention gets far less airtime—and that's a shame, because it's where most products die.

Dec 28, 2014Collect Stories of Astonishment

Build something astonishing for your early adopters. Measure their amazement across education, setup, and ongoing value—then track your improvement.