Essays by Ry Walker

Essays on AI, startups, and software engineering by Ry Walker, founder of Tembo and Astronomer.

allagentsaiapisarchitectureastronomerautomationbottleneckbuild-vs-buybusiness-modelcode-reviewcoding-agentscommunicationcompetitioncontextcontext-engineeringcoordinationculturecustomer-developmentcustomer-successdatadecision-makingdeveloper-experiencedeveloper-toolsdevexeconomicsengineeringenterpriseevaluationexperiencefoundersfundraisingfuturego-to-marketgovernancegrowthgtmhuman-in-the-loopincentivesinfrastructureintegrationintuitionjudgmentknowledge-managementknowledge-workkubernetesleadershiplearningmaintenancemanagementmarketmarketingmeasurementmemorymoatsnuanceobservabilityopen-sourceoperationalizationoperationsoutboundpersonalpersonal-agentspersonalizationphasespitchingplatformplatformsplaybookprocessprocurementproductprototypingqualityragreasoningrecommendationsretentionreviewsalessecurityseedshippingskillssoftware-engineeringstartupsstorytellingstrategytembotoolingtrustunit-economicsworkflow
Feb 3, 2026The Outbound Math Has Changed

Old model — 1,000 cold emails to 1 deal. New model — 200 warmed prospects to 4 deals. The unit economics of outbound flipped, and most teams are still optimizing the wrong funnel.