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·5 min read·company

Viola

Privacy-first voice assistant from an indie developer — no ads, no upsells, voice stays on device. Alexa/Google Home alternative that respects users.

Key takeaways

  • Voice never leaves your device — privacy-first alternative to Alexa, Google Home, and Siri
  • No ads, no upsells, no corporate agenda — built by one developer who "got tired of putting a salesman in the kitchen"
  • Early stage (closed beta) but functional — YouTube Music, Google Calendar, everyday questions and commands

FAQ

What is Viola?

A privacy-focused voice assistant that handles music, calendar, timers, and questions without collecting data or showing ads. Voice processing happens on-device.

How much does Viola cost?

Free forever for basic commands. $10/month Founder tier for unlimited advanced conversations and personalization during beta.

How does Viola compare to Alexa or Google Home?

Viola prioritizes privacy (voice stays on device) and has no ads or upsells. Trade-off: fewer integrations and still in beta.

Executive Summary

Viola is a privacy-first voice assistant built by a solo developer in Wisconsin as an alternative to corporate voice assistants. The core promise: your voice never leaves your device, there are no ads, and no upsells. It's designed to be a home assistant that works for you, not for shareholders.

AttributeValue
CompanyIndie (solo developer)
Founded~2025
FundingBootstrapped
StageClosed Beta
LocationWisconsin, USA

Product Overview

Viola emerged from frustration with existing voice assistants that prioritize advertising and data collection over user experience. The developer describes being "tired of asking a simple question and getting a sales pitch in return."

The assistant handles typical home assistant tasks:

  • Music playback — YouTube Music integration, Spotify improvements coming
  • Calendar — Google Calendar integration
  • Everyday tasks — Timers, weather, conversions, questions
  • General knowledge — Recipes, facts, explanations

Key Differentiators

FeatureViolaAlexa/Google
PrivacyVoice on-deviceCloud-processed
AdsNonePromotional responses
Data collectionMinimalExtensive
Corporate agendaNoneRevenue-driven
Payment optionsBitcoin acceptedStandard only

Capabilities

Basic Commands (Free)

Quick, direct requests:

  • "Play jazz music"
  • "Set a timer for 10 minutes"
  • "What's the weather?"
  • "Skip this song"
  • "What time is it in Tokyo?"

Advanced Conversations (Founder)

Back-and-forth dialogue and learning:

  • "What can I substitute for buttermilk?"
  • "Tell me a bedtime story"
  • "Help me plan a dinner party menu"
  • "Why is the sky blue?"
  • Remembering preferences over time

Technical Architecture

AspectDetail
Voice processingOn-device (privacy-first)
Music servicesYouTube Music (Apple Music, Spotify coming)
CalendarGoogle Calendar
Multi-roomPlanned
PlatformsTBD (closed beta)

Strengths

  • True privacy — Voice never leaves device; fundamentally different architecture than cloud assistants
  • No ads or upsells — Refreshing contrast to Amazon/Google's ad-driven models
  • Indie/bootstrapped — No VC pressure to monetize user data
  • Bitcoin payments — Maximum privacy option for payment
  • Clear philosophy — "Works for you, not shareholders"

Cautions

  • Very early stage — Closed beta, limited availability
  • Solo developer — Sustainability and feature velocity uncertain
  • Limited integrations — Only YouTube Music and Google Calendar currently
  • No app yet — Download page is "coming soon" email signup
  • Unproven scalability — One person building in spare time

Pricing

TierPriceIncludes
Free$0 foreverUnlimited basic commands, limited advanced, one device
Founder$10/moUnlimited advanced, personalization, priority support

Payment options: Credit card, Bitcoin (for maximum privacy)

Refunds: Yes, anytime


Competitive Positioning

Vs. Corporate Assistants (Alexa, Google, Siri)

Viola trades ecosystem breadth for privacy and independence:

  • No smart home integrations (yet)
  • No third-party skills marketplace
  • But: No data harvesting, no ads, no corporate agenda

Vs. Self-Hosted (Home Assistant, Mycroft)

Viola is simpler but less powerful:

  • No complex setup or hardware requirements
  • But: Fewer integrations, less customizable

When to Choose Viola

  • Choose Viola when: Privacy is paramount and you want simple voice commands without setup complexity
  • Choose Alexa/Google when: You need extensive smart home integrations and ecosystem
  • Choose Home Assistant when: You want maximum control and are willing to self-host

Ideal Customer Profile

Best fit:

  • Privacy-conscious users frustrated with corporate data collection
  • People who want basic voice commands without smart home complexity
  • Early adopters willing to support indie development
  • Users who prefer paying for products rather than being the product

Poor fit:

  • Users needing extensive smart home integrations
  • Those requiring Apple Music or Spotify (not yet supported)
  • Anyone needing guaranteed uptime and enterprise support

Viability Assessment

FactorAssessment
Financial HealthUncertain (solo bootstrapped)
Market PositionNiche (privacy-focused)
Innovation PaceSlow (spare-time project)
CommunityNascent
Long-term OutlookUncertain but promising philosophy

The solo-developer model is both strength and weakness. No VC pressure, but also no runway or team. Success depends on whether paid tiers can sustain development.


Roadmap

Per the about page:

  • Apple Music integration
  • Spotify improvements
  • Multi-room audio

Bottom Line

Viola represents what voice assistants could be if privacy came first. Built by one developer who "got tired of putting a salesman in the kitchen," it's a refreshing alternative to corporate assistants.

Recommended for: Privacy-conscious users who want simple voice commands and are willing to sacrifice ecosystem breadth for data independence.

Not recommended for: Anyone needing smart home integrations, multiple music services, or enterprise reliability.

Outlook: Early and uncertain, but the philosophy is sound. Worth watching for anyone frustrated with corporate voice assistants. The closed beta status means it's not yet practical for most users.


Research by Ry Walker Research • methodology