Key takeaways
- Local-first architecture keeps all data on your machine — uses your authenticated browser sessions, not cloud APIs
- WhatsApp-native coordination — message Groovy from your phone, it executes on your desktop
- BYOK model (Claude, GPT-4, etc.) means predictable costs with no markup
FAQ
What is Groovy?
A local-first AI assistant that runs on your desktop (macOS/Windows) and coordinates via WhatsApp. It automates calendar, browser, document analysis, and marketing analytics while keeping data on your machine.
How much does Groovy cost?
Free to start with BYOK (bring your own API keys) model. You pay your LLM provider directly — no Groovy markup.
How does Groovy compare to OpenClaw?
Both run locally for privacy. Groovy emphasizes WhatsApp coordination and marketing analytics. OpenClaw has broader channel support (50+) and larger ecosystem.
Executive Summary
Groovy is a local-first AI assistant positioned as a "Command Center" for personal productivity. It runs entirely on your machine (macOS/Windows), uses your authenticated browser sessions, and coordinates via WhatsApp. The core promise: "The AI that actually works" — handling calendar syncing, social monitoring, document analysis, and marketing analytics while keeping your data local.
| Attribute | Value |
|---|---|
| Company | Groovy |
| Founded | ~2026 |
| Funding | Unknown (early stage) |
| Model | Local-first desktop app |
| Platforms | macOS, Windows (beta) |
Product Overview
Groovy addresses the trust problem with AI assistants: most require sending your data to external servers. Groovy runs entirely locally, using your existing authenticated sessions (Google, LinkedIn, etc.) to take action without exposing credentials.
The coordination model is WhatsApp-native: message Groovy from your phone, and it executes on your desktop. "Schedule the next team sync" or "Analyze Q4 reports" triggers local automation.
Key Differentiators
| Feature | Groovy | Cloud Assistants |
|---|---|---|
| Data location | Your machine | Their servers |
| Authentication | Your sessions | OAuth tokens |
| LLM provider | BYOK (any) | Vendor-locked |
| Coordination | Various apps |
Capabilities
| Capability | Description |
|---|---|
| Calendar syncing | Google Calendar integration, team availability, meeting coordination |
| Browser automation | Navigate internal tools, fill forms, extract data using your sessions |
| Document analysis | Process PDFs, Excel, PowerPoint at scale |
| Social monitoring | Track mentions across platforms |
| Marketing analytics | Query Google Ads, TikTok, Facebook, LinkedIn performance |
| Code generation | Claude Code integration for development |
| Knowledge base | Search Obsidian vaults, build queryable memory |
Integrations
Currently Available
| Integration | Status |
|---|---|
| Google Calendar | Beta |
| Available | |
| Upready (iOS) | Available |
| Claude | Available |
| Google Ads | Available |
| TikTok Ads | Available |
| Facebook Ads | Available |
| Available | |
| Obsidian | Available |
| Excel | Available |
| Available | |
| Firecrawl | Available |
LLM Support
Flexible model support with BYOK:
Technical Architecture
Groovy runs as a desktop connector that bridges WhatsApp coordination with local execution:
WhatsApp → Groovy Cloud → Groovy Connector (local) → Your Browser/Apps
↓
LLM API (BYOK)
| Aspect | Detail |
|---|---|
| Runtime | Desktop app (macOS, Windows) |
| Data | 100% local, never leaves machine |
| Auth | Uses your logged-in browser sessions |
| LLM | BYOK — bring your own API keys |
| Updates | Auto-updates included |
Strengths
- True local execution — Data never leaves your machine; complete privacy
- WhatsApp-native — Coordinate from your phone, execution happens on desktop
- BYOK pricing — No markup on LLM costs; predictable expenses
- Authenticated sessions — Uses your logged-in browser, no OAuth dance
- Marketing focus — Strong analytics integrations (Google/Meta/TikTok/LinkedIn Ads)
- Multi-platform — macOS and Windows support
Cautions
- Very early stage — GitHub repo created January 2026; limited track record
- Unknown team — Limited public information about company/funding
- WhatsApp dependency — Core coordination requires WhatsApp
- Desktop required — Must have local machine running for execution
- Closed beta — Some features (Google Calendar) still in beta
Pricing
| Model | Cost |
|---|---|
| Groovy | Free to start |
| LLM usage | BYOK — pay provider directly |
No Groovy markup on API costs. Bring your own Claude, GPT-4, or other API keys.
Use Cases
Team Coordination
- "Schedule the next team sync" — checks calendars, proposes times
- Coordinate via WhatsApp, execution happens automatically
Marketing Analytics
- "How are our Google Ads performing this week?"
- Natural language queries across ad platforms
Document Processing
- "Analyze the Q4 reports and summarize key trends"
- Process PDFs, Excel, PowerPoint at scale
Social Monitoring
- Track brand mentions across platforms
- Alert via WhatsApp when relevant posts appear
Competitive Positioning
Vs. OpenClaw
| Aspect | Groovy | OpenClaw |
|---|---|---|
| Local execution | ✅ | ✅ |
| Native | Supported | |
| Channels | ~5 | 50+ |
| Marketing focus | Strong | Limited |
| Maturity | Early | Established |
| GitHub stars | 0 | 160K |
Vs. Cloud Assistants (Lindy, Manus)
| Aspect | Groovy | Cloud |
|---|---|---|
| Data location | Local | Cloud |
| Privacy | Maximum | Trust-based |
| Setup | Desktop app | Instant |
| Coordination | Various |
When to Choose Groovy
- Choose Groovy when: Privacy is paramount, you coordinate via WhatsApp, and you need marketing analytics
- Choose OpenClaw when: You need maximum channel support and established ecosystem
- Choose Lindy/Manus when: You prioritize ease of setup over local control
Ideal Customer Profile
Best fit:
- Privacy-conscious professionals
- Marketing teams needing ad analytics
- Users who coordinate via WhatsApp
- Those wanting BYOK cost control
Poor fit:
- Users without desktop machines running
- Those needing channels beyond WhatsApp
- Teams requiring enterprise support
- Anyone uncomfortable with early-stage products
Viability Assessment
| Factor | Assessment |
|---|---|
| Financial Health | Unknown |
| Market Position | Early entrant |
| Innovation Pace | Active development |
| Community | Nascent |
| Long-term Outlook | Uncertain (early stage) |
Very early product with limited public information. The local-first + WhatsApp positioning is differentiated, but sustainability is uncertain.
Bottom Line
Groovy offers a differentiated approach: local-first execution with WhatsApp coordination and strong marketing analytics integrations. The BYOK model and privacy-first architecture are appealing, but the very early stage (January 2026 launch) means limited track record.
Recommended for: Privacy-conscious users who coordinate via WhatsApp and need marketing analytics, willing to try early-stage products.
Not recommended for: Anyone needing proven stability, enterprise support, or channels beyond WhatsApp.
Outlook: Interesting positioning but too early to assess viability. Worth watching if WhatsApp + privacy + marketing analytics matches your needs.
Research by Ry Walker Research • methodology