Key takeaways
- AI-native GTM platform replacing 15+ separate tools with unified AI research, enrichment, outreach, execution, and CPQ. Now ships two ways: a GTM OS that augments Salesforce/HubSpot for mid-market/enterprise, and a standalone AI-native CRM for startups and SMB
- $30M seed funding closed in 28 hours (August 2025) from Next47, Menlo Ventures, and Unusual Ventures. No Series A announced as of June 2026
- Pricing is now public at the low end — $15K/year platform fee with 3M AI credits for startups (no per-seat counting); SMB and enterprise remain custom-quoted
- Integrated CPQ automation — ingests PRDs and pricing docs to generate price books and bundled configurations automatically. Claims 41M+ agent runs and customers including Xerox, Cast AI, and Cyera
FAQ
What is Aurasell?
An AI-native GTM platform that replaces 15+ separate sales tools with AI-powered research, enrichment, outreach, conversation intelligence, and CPQ automation. It can augment an existing CRM (Salesforce, HubSpot) as a GTM OS, or run as a standalone AI-native CRM for startups and SMBs.
How much does Aurasell cost?
The startup plan is a $15,000/year platform fee that includes 3 million AI credits with no per-seat pricing. SMB and mid-market/enterprise plans are custom-quoted. There is no free trial; sales go through a demo.
Who funded Aurasell?
Aurasell raised a $30M seed round in August 2025 — famously closed in 28 hours — led by Next47 with Menlo Ventures and Unusual Ventures. No Series A has been announced as of June 2026.
Overview
Aurasell is an AI-native GTM platform that replaces 15+ separate sales tools with one unified system: AI-powered prospecting against an 84M+ account / 950M+ contact database, enrichment, personalized outreach, conversation intelligence, deal management, forecasting, and CPQ automation, with 220+ third-party integrations.
As of June 2026 it ships in two configurations: a GTM OS for mid-market and enterprise teams that augments existing Salesforce or HubSpot deployments, and a standalone AI-native CRM for startups and SMBs — a meaningful expansion from its original enterprise-augmentation-only positioning.
Founded by Jason Eubanks (CEO) and Srinivas Bandi — operators from VMware, Nutanix, and Twilio frustrated with tool sprawl — Aurasell raised a $30M seed round that closed in 28 hours in August 2025, led by Next47 with Menlo Ventures and Unusual Ventures. No Series A has been announced as of June 2026.
Key differentiator: Integrated CPQ (Configure, Price, Quote) automation that ingests PRDs and pricing documentation to auto-generate price books and bundled configurations. Most AI sales tools stop at outreach — Aurasell extends through to deal configuration and quoting natively in the CRM.
Traction
- 41 million agent runs since launch, with customers reportedly expanding usage within their first weeks of adoption (as of November 2025, per Demand Gen Report).
- Customer logos and EVP-level testimonials as of June 2026 include Xerox, Cast AI, and Cyera.
- Vendor-claimed outcomes: 80% reduction in manual tasks, 35% increase in sales velocity, 50% reduction in ramp time.
- Team scaled to ~40 engineers, roughly half dedicated to AI development.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Startup | $15,000/year | Flat platform fee, 3M AI credits included, no per-seat counting |
| SMB | Custom | "For speed and growth" |
| Mid-market & Enterprise | Custom | "For complex organizations" |
No free trial; all plans route through a sales demo. Pricing transparency improved since March 2026 — the startup tier price is now public, though mid-market and enterprise remain quote-only.
Competitive Position
Strengths: Massive seed round ($30M) from tier-1 firms. Enterprise-grade with C-level testimonials and named logos (Xerox, Cast AI, Cyera). Flexible deployment — augments Salesforce/HubSpot or replaces them outright. Native CPQ integration is unique in the category.
Weaknesses: $15K/year floor is steep for very early startups. Mid-market/enterprise pricing still opaque. Closed-source. Competes simultaneously with Salesforce/HubSpot incumbents and AI-native challengers like Attio and Gong.
Cautions
- No independent review base — despite the funding splash, there is essentially no verified G2 review volume or organic Reddit/Hacker News discussion as of June 11, 2026; nearly all public validation is vendor-curated or press coverage.
- Traction numbers are vendor-reported — the 41M agent runs and efficiency claims (80% less manual work, 35% velocity gains) originate from Aurasell itself.
- Rip-and-replace risk — even SaaStr's favorable coverage flags enterprise sales cycles, data migration, and incumbent switching costs as the open questions.
- No Series A yet — the $30M seed buys runway, but a 40+ engineer team burns fast; the next raise will be the real market verdict.
What Users Say
Independent community discussion is thin as of June 11, 2026 — no substantive Reddit or Hacker News threads and no meaningful verified G2 review volume were found. The available quotes are vendor-curated testimonials and analyst commentary:
"Instead of every rep juggling multiple LLMs... we now operate from one structured system." — Ross Calame, EVP Sales, customer testimonial on aurasell.ai
"The next 12-24 months will tell us whether this is the future of GTM software or just a well-funded attempt." — SaaStr
The absence of organic practitioner discussion — for a company that raised $30M and claims 41M agent runs — is itself a signal worth watching.
Bottom Line
Aurasell is one of the best-capitalized bets in the AI-native GTM category, and the June 2026 picture is stronger than March: pricing is partly public, a standalone CRM tier opens the startup market, and named logos like Xerox and Cast AI lend credibility. But validation remains almost entirely vendor- and press-driven — independent user voices are conspicuously absent.
Recommended for: Mid-market and enterprise sales orgs drowning in tool sprawl who want AI-native prospecting-through-CPQ without ripping out Salesforce/HubSpot; funded startups that can absorb a $15K/year platform fee for a consolidated stack.
Not recommended for: Pre-seed teams below the $15K floor, buyers who require transparent enterprise pricing, or anyone who wants third-party-verified reviews before committing to a system of record.
Outlook: The 28-hour seed round bought attention; the standalone CRM expansion shows ambition beyond augmentation. Watch for a Series A announcement and the emergence (or continued absence) of independent customer reviews — those two signals will tell you whether the agent-run growth is real adoption or pilot churn.
Research by Ry Walker Research